Affiliate marketers trying to find the best ideas for their web pages will find that selecting a unique url for each page is imperative if they are to achieve success in the competitive world of affiliate marketing. It is unfortunate that the general idea of unique web pages to promote each product and service given by the affiliate network gets lost in the shuffle with all the hype surrounding affiliate marketing.
In this article we’ll look at what unique content url’s are and why you should be very careful about how you promote affiliate products or services with these codes.
The Idea behind Unique Content
There is a thinking in the world of affiliate marketing or any other business for that matter that it is better to pre-sell than sell. Unfortunately, this form of thinking can ruin the potential effectiveness of your marketing efforts.
To explain this better, think of your own web page as your own personal opinion about a product. People are much more likely to buy products from a trusted source than they are from a untrustworthy source. In addition to formulating your own opinion, try writing a detailed review in your own words.
This is what unique content will bring to the table. The goal is to provide valuable information to your visitors and then end with a call to action to close the sale. Just make sure to top it off with a call to action that is a “no-brainer” as quoted from an actual site: “Would you like to see how this item can help you? Then check out more information – even buy it now!”
Personally, I prefer to use the “action” keyword phrase in the “teaser” or “c dessert” portion of my review page. It is not until after the prospect has scrolled down the page a few times that they decide to act.
There are two reasons for this:
- Webmasters are more likely to overlook or overlook valuable pre-selling pages that do not push sales and conversion rates through the roof.
- Prospects who are still on the page a few seconds after they have exiting will have a different point of view about the page. While they may have enjoyed your page, to the visitor still at the bottom of the page, it is likely that they would like to peruse the rest of the page.
So, what do you do?
There are two viable options here. You either need to create your own pre-sell page where you can elaborate on the benefits and related information to provide a little background or other information that makes it more personal. Your pre-sell page is a place to get your prospect’s mind into a state of accepting your personal viewpoint as an expert and as someone who is willing to share his or her own current experiences.
This is where you will be able to endorse the product you are promoting and it is also where you will be able to offer a bonus that is related to the product you are promoting. For example you could offer to spend the shipping and handling on a certain product so that it is worth their time to look at.
Another option is to offer to write some free reports or e-books to the prospect.Once again, you are jumping out from the page and providing value that is likely to be of interest to your visitor. You may even consider leaving them an e-mail course which makes your offer more attractive and makes them feel that it is “cut and dry”.
This is an example of a pre-sell page that works, and you may want to adapt it for use on your own website. In contrast, another approach I have seen employed by many affiliates is to create a special section of their website called the “Jayapoker” section.
Most of this section is devoted to the efforts of the affiliate who was in business immediately after the visitor’s visit. There are pages of testimonials, available to the visitor, who are of interest and prove that the affiliate did make money on the prior visit.
In contrast, many visitors never return to that page, thus washing away any chance of a subsequent sale. While both of these techniques are important to implement, often the later approach is more successful. So, depending on your campaign, you may want consider implementing both strategies.
In addition to the two main techniques, there are other unique and combination ways for website owners to achieve affiliate marketing success. While some of these techniques may not require a sophisticated technical ability, in terms of the time it takes to implement them, the full viability of the combination is often in the eye of the beholder.
In conclusion, while it is tempting to create a single niche site, in order to promote it effectively, you may want to consider the pros and cons of combining several different complimentary products into one niche site.